Greg Skloot is an entrepreneur building technology for the fitness industry. As VP of Growth at Netpulse, Greg leads sales, customer success, marketing and operations for the #1 provider of mobile apps for health clubs. He splits time between San Francisco and visiting club operators all over the world, helping them leverage mobile to grow their businesses. Prior to joining Netpulse, Greg was Co-founder and CEO of Attend.com, where he raised $3M in VC funding and led a team of 30 employees. Greg is a frequent author and speaker about marketing and digital strategy. He is the author of several ebooks, including StartupsHeartCustomers.com, a popular online guide to sales and marketing. He holds a B.S. from Northeastern University, where he sits on the Alumni Board.
Listen To Episode 003 As Greg Uncovers
The three categories of mobile value and strategy are needed for today's fitness club market
What new technology is driving mobile usage inside and outside the 4 walls of the health club
Why 1 out of every 4 pizzas that Domino's sells is via mobile
How to use "reward" points to meet the new consumer at their deepest need inside and outside the club
Why Greg's passion for fitness and technology started when he was 14
How to get more "eyeballs" on your channel
Consumer evolution and trends for the Generation Z in the fitness industry
Why most consumers look at their phone over 100 times per day
How to meet the consumer of the next 2-3 years on their phones
A day in the life of a Generation Z club member
Understanding the boomer generation and their digital literacy
Using mobile to increase club sales and lower attrition
How mobile technology is giving the health and fitness industry the ability to reach more members than ever before
Top 3 Takeaways From The Show
Owners, operators, and trainers need to work together in satisfying the three categories of mobile and digital strategy:
Operations: checkins, schedules, sign ups, maps and amenities
Engagement: interact and bring value to supporting the member's fitness journey via syncing wearables, loyalty programs, and rewards inside and outside the club
Marketing: driving member referral, up-sells, promotions and general communication
Apps and wearables are now the consumer norm: As clubs, the focus in 2017 needs to be on training staff to meet the technology demands of the new members.
Successful clubs stay open to change: looking for new ways to reach members and what tools they can use to deliver added value. Digital training is changing the landscape for the fitness floor and will give trainers the ability to scale their business beyond the traditional model while opening up the door to allowing more members to get the benefits.
Power Quotes From Greg
"We are in the midst of an incredible revolution in business models. Industries that have operated the same way for decades are being wildly disrupted by new startups that are thinking differently." - Greg Skloot on the Fitness + Technology Podcast
"The savvy operator is going to understand how to use technology as a powerful accelerant to their marketing programs, to their referral strategy, and to their member retention and engagement." - Greg Skloot on the Fitness + Technology Podcast
Resources Mentioned From Greg
"Millennial are killing gyms, too" article from New York Post
Download the 2017 FIT-C Tech Trends Report
Millennials overtake Baby Boomers as America’s largest generation
Understanding the "Generation Z"
Free Download: Unlocking mobile feedback from Netpulse
Contact Greg directly
"The Health Club of 2020" by Bryan O'Rourke & Greg Skloot
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