For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym for North America, John Ford.

We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities.

Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful today with fitness or involved with a gym.

Listen in as John expresses his insights on technology and how it helps motivate those that are fit to get more fit and to get those that aren't fit today, fit. Simplicity for user experience is key and eGym has broken their workouts down to provide this experience in the most motivating way.

John shares his thoughts on the current key trends within the fitness space that will be keeping our eye out on! Thank you Mr. Ford for being such a valuable guest. See you at canfitpro.

About eGym

eGym has developed professional fitness equipment for high end circuit training, which is used in premium health clubs in Germany and other European countries. The eGym power devices generate the resistance using an electric motor and can dynamically adjust the weight to the power of the athlete.

Thus, a very efficient and versatile workout for all training objectives such as muscle building, performance and athletics to professional sports, regeneration, rehabilitation and even weight loss.

The training data is automatically synchronized with the eGym platform and made vailable free of charge to members via the website www.egym.com and fitness app.

There, training plans can be stored and adapted, sports activities can be registered and training can be evaluated as well.

Furthermore, eGym also allows you to automatically collect data from external partners such as Runkeeper, Withings, Garmin and Jawbone UP for your training records and incorporate this information in the training analysis. A detailed profile area is available for all users, allowing them to organise shared training groups in fitness teams to improve motivation and compete for eGym points.