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    • Digitizing Member Engagement: A How To Guide
    • The Science of Aging
    • Boutiques Now and Tomorrow
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    • Technology's Impact On The Fitness Floor
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The Fitness Industry Technology Council is a group of forward thinking fitness brands and professionals seeking to create greater collaboration that enhances user experience and broadens the marketplace for fitness and well-being goods and services..


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Matthew Januszek: Why Trust Is More Important Than Tech Interview With Bryan O'Rourke

January 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes business owner and fellow podcaster, Matthew Januszek. Matthew is the co-founder of Escape Fitness, which specializes in functional training experiences, and leads his own podcast Escape Your Limits. His show along with the success of his business have made Matthew a highly regarded figure in the space.

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes business owner and fellow podcaster, Matthew Januszek. Matthew is the co-founder of Escape Fitness, which specializes in functional training experiences, and leads his own podcast Escape Your Limits. His show along with the success of his business have made Matthew a highly regarded figure in the space. Listeners will enjoy Matthew’s insights as he and Bryan discuss his background, technology adoption, and their overall thoughts on the industry. 

If you interested in hearing Matthew Januszek’s podcast interview with Bryan on “Building Trust For the Future of Fitness”, you can watch it here https://www.youtube.com/watch?v=7b0kE524uYY&t=15sor download: https://escapefitness.com/us/podcast

One Powerful Quote: 

32:20: “I think with the world as it is and technology, you’ve got to find some way to just staying open and connected to all different parts of what goes on and sort of work out what information to pay attention to and what not to, so you can make sure you’re still going to be relevant.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:30: Matthew shares his background and the story of Escape Fitness to listeners. 

6:26: Bryan asks Matthew his intent on creating content and the impact for the industry. Matthew says he was always interested in producing it and wanted to bridge the gap on educating users.  

8:47: Bryan complements Matthew on the quality of his production, and Matthew shares that his series was meant to be an inspiration to his younger self before starting a business. He wants his platform to be a guide for those to see what it takes to be an owner. 

11:49: Matthew offers his perspective on technology and what that means. He suggests the right channel with the right information will help people implement a better wellbeing and lifestyle.   

15:55: Bryan and Matthew discuss the challenges in simplifying data and quantifying the best metrics. They both agree that this is difficult, and many operators do not account for long-term implications. 

23:56: Matthew predicts that the future of the industry will see a convergence between corporate and home gym experiences with trackable data of exercise, nutrition, and wellbeing. This will provide a greater context to the user and better optimize their health. 

31:21: Matthew advises his listeners to keep an open mind and embrace change. He suggests that people need to continuously innovate and understand their position in order to stay relevant. 

Bullet List of Resources:

https://escapefitness.com/

https://www.linkedin.com/in/matthewjanuszekescape/

Guest Contact Information:

https://www.linkedin.com/in/matthewjanuszekescape/

https://twitter.com/MatthewJanuszek

https://www.facebook.com/matthew.januszek

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Tags: Matthew Januszek, Bryan O'Rourke, Trust, Technology
← Matthew Januszek: Confessions of a Fitness Professional From CES 2020 Interview With Bryan O'RourkeChris Stevenson: The Relevance of Tech & Keeping The Human Touch Interview With Bryan O'Rourke →
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