In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Steffie Bryant to the show. Steffie brings a strong background in gym operations, sales, and currently serves as President of Keepme.ai, an AI-powered sales and marketing CRM platform designed specifically for the fitness industry.
Since its launch in April 2019, Keepme.ai has expanded globally, supporting hundreds of fitness clubs in driving member acquisition, engagement, and retention. In this conversation, Bryan and Steffie explore the evolution of artificial intelligence, with a particular focus on agentic AI, autonomous agents, and the broader market implications of these emerging technologies.
Together, they discuss how agentic tools are being deployed, what their adoption means for fitness operators, and how AI-driven systems are reshaping workflows, roles, and career trajectories across the industry.
One Powerful Quote:
14:41: “It’s better to ask for forgiveness than permission at times.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:35: Bryan introduces Steffie’s professional background and her journey from gym operations to leading a global AI platform.
6:00: Bryan and Steffie discuss agentic AI tools and their practical applications within fitness businesses.
10:49: Steffie shares insights on deploying agentic tools and their implications for competitive marketplaces.
12:35: Steffie has a forward-looking conversation on how AI adoption will transform jobs and organizational structures.
14:16: Steffie offers career advice and strategic guidance for professionals navigating rapid technological change.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/steffie-bryant-0b577271/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/