This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Chairman and CEO of KeepMe AI, an AI-powered sales and marketing CRM platform for the fitness industry. Today, Bryan and Ian discuss the latest publication, The Fitness Future: Rules of Engagement as overarching trends reshape the way modern consumers approach to health and fitness, along with six essential rules that operators must abide by to not only survive, but thrive, in the fitness future.
If you are interested in downloading a copy, you can do so here: https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/
One Powerful Quote:
6:49: “I’m not suggesting that the increase in digital aspect or the arrival of the digital players is detrimental for our market or likely to decrease it. I think that there’re going to increase the opportunity because they’re going to bring the concept to fitness to cohorts of the industry we couldn’t possibly reach.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:12: Ian articulates accepting a new type of reality for the fitness industry space.
5:41: Ian explains the differentiation between the terms “hybrid” and “ecosystem”.
6:38: Bryan and Ian discuss controlling the ecosystem, and Ian highlights why he believes this consolidation will be an opportunity.
7:23: Bryan and Ian discuss the fundamental changes from digitization and how similar transformation occurred in the music industry.
9:59: Ian talks about why gyms are no longer the main source for consumer wellness.
11:11: Bryan and Ian discuss how will operators compete in the ecosystem and their role in the business model that fits.
14:40: Ian shares why operators should wise up on the competitive landscape and recognize the proliferation of advanced technologies.
16:23: Bryan and Ian talk about shifting the mindset of operators to anticipate the customer journey ahead.
19:38: Ian gives some examples of providing an automated digital experience that complements the right human touch points.
22:47: Bryan inquires with Ian on the market’s reception to their publication.
Bullet List of Resources:
https://www.linkedin.com/in/ianmullane/
Guest Contact Information:
https://www.linkedin.com/in/ianmullane/
https://twitter.com/ianmullane
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/